QUESTION 1 1.67 points Identify the most relevant (a) directional strategy and (b) marketing strategy in the Amazon case below by 1. Identifying the relevant concept and briefly discussing it. 3. Linking them together in an argument, eg, such and such concept is applied because in the case such as such as decussed and this concept involves such and such. CASE: From the beginning our focus has been on offering our customers compelling value, We realized that the Web was, and is the World Wide Wait. Therefore, we set out to offer customers something they simplycould not get any other way, and began serving them with bookt. We brought them much more selection than was possible in a physical store four store would now occupy 6 football fields), and presented in a useful. easy to search, and easy to browse format in a store open 365 days a year, 24 hours a day. We maintained a dopred focus on improving the shopping experience, and in 1997 substantially enhanced our store. We now offercustomers gift certificates, 1-Click Shopping and vastly more reviews, content browsing options, andrecommendation features. We dramatically lowered prices, further increasing customer value. Word of mouthremains the most powerful customer acquisition tool we have, and we are grateful for the trust our customershave placed in us. Repeat purchases and word of mouth have combined to make Amazon.com the market leaderin online bookselling For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). I ps Paragraph 14px EE A 2 Arial QUESTION 1 1.67 points Identify the most relevant (a) directional strategy and (b) marketing strategy in the Amazon case below by 1. Identifying the relevant concept and briefly discussing it. 3. Linking them together in an argument, eg, such and such concept is applied because in the case such as such as discussed and this concept involves such and such. CASE: From the beginning our focus has been on offering our customers compelling value. We realized that the Web was, and still is the World Wide Wait. Therefore, we set out to offer customers something they simplycould not get any other way, and began serving them with books. We brought them much more selection thanwas possible in a physical store four store would now occupy 6 football fields and presented it in a useful, easy to search and easy to browse format in a store open 365 days a year. 24 hours a day. We maintained a dogged focus on improving the shopping experience, and in 1997 substantially enhanced our store. We now offercustomers gift certificates, 1-Click Shopping and vastly more reviews, content browsing options, andrecommendation features. We dramatically lowered prices, further increasing customer value. Word of mouthremains the most powerful customer acquisition tool we have, and we are grateful for the trust our customershave placed in us. Repeat purchases and word of mouth have combined to make Amazon.com the market leaderin online bookselling For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). B IVS Paragraph 14px EE A 2 Arial V Save Ad Answers Click Save and Submit to save and submit. Click Save All Answers to save all answers