Question: QUESTION 1 [ 2 0 ] 1 . 1 Explain the importance of connecting with customers to understand their needs in the context of marketing

QUESTION 1[20]1.1 Explain the importance of connecting with customers to understand their needs in the context of marketing principles and practices. (5)1.2 Demonstrate how a company can apply the five processes of establishing and maintaining a loyal customer base to enhance customer retention. 1.3 Criticise the effectiveness of current strategies used by companies to reduce customer defection rates and build long-term loyalty. (10)(5)

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