Question: QUESTION 1 ( 2 0 Marks ) 1 . 1 . Evaluate the scenario happening in Disney in the context of layoffs in the post

QUESTION 1(20 Marks)
1.1. Evaluate the scenario happening in Disney in the context of layoffs in the post Covid era. (5 marks)
1.2. Retrenchment is one defensive strategy companies often pursue as a turnaround measure. Discuss
other modes of defensive strategies which are used by companies as a turnaround measure.
(15 marks)
QUESTION 2(20 Marks)
Examine the BCG Matrix with appropriate examples of each of the elements in the same. Which quadrant of the BCG
Matrix would you use to apply the defensive strategy and why?

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