Question: QUESTION 1 ( 2 0 Marks ) According to the article, one of Ireland's most cherished whiskey brands, McConnell's Irish Whisky, embarks on a new

QUESTION 1(20 Marks)
According to the article, one of Ireland's most cherished whiskey brands, McConnell's Irish Whisky, embarks on a new
chapter in its journey as it is now available in South Africa and thirty nine other countries.
1.1 Critically discuss possible reasons why McConnell's Irish Whisky is venturing into global markets, and specifically
South Africa. (10 Marks)

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