Question: QUESTION 1 ( 2 0 Marks ) Any new development in the marketing environment can affect a brand s fortunes. In light of the above

QUESTION 1(20 Marks) Any new development in the marketing environment can affect a brands fortunes. In light of the above article, discuss how Anheuser-Busch InBev can manage their brand to ensure its value does not depreciate in the face of Coronavirus. QUESTION 2(20 Marks) Anheuser-Busch InBev ran an ad campaign on Twitter advertising its new Corona Hard Seltzer that promised the flavours were coming ashore soon. Evaluate the impact of this campaign to the Corona brand.

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