QUESTION $1$

$(20$ Marks$)$

Critically evaluate how SAB has localised global beer brands like Corona, Budweiser, and Stella Artois in the African market. In addition explain the key challenges and opportunities that SAB faces in balancing global brand identity with local consumer engagement.

QUESTION $2$

$(20$ Marks$)$

Using Kotler's STP $($Segmentation$,$ Targeting, and Positioning$)$ framework, assess how SAB has positioned Budweiser in the African market, particularly its shift from "King of Beers" to "Greatness is yours to take." Also suggest two alternative positioning strategies that SAB could implement to enhance consumer loyalty, improve market penetration, and differentiate itself from competitors like Heineken.