QUESTION $1$

$(20$ Marks$)$

From the above case we can see Woolworths Food is really taking off and is contributing significantly to their financials and

bottom$-$line. As mentioned in the case Woolworths food is known to traditionally target the upper middle class and higher

earners in the country. They are one of the few FMCG companies, if not the ONLY company in South Africa, that charges the

same or MORE for their internal products vs external branded products. Woolworths foods has taken control and ownership

of the supply chain from agriculture to final retail sale to customers. They have taken quality control to a whole different level

in the process by engaging with all partners along the supply chain.

Critically discuss what makes Woolworths successful when dipping their hands in the supply chain, and thus better position

themselves for differentiated competitive advantage, vs Checkers, Pick n Pay and or Shoprite.