Question $12(1$ point$)$

Amber is looking for a groomer for her dog. After doing a search, she found two in her area. One charges $$30$ for a wash, blow dry, and trim and the other charges $$75$ for the same services. Amber chose the more expensive groomer because she figured that the quality would be higher. Amber's expectation level was driven by a$($n$)$

word$-$of$-$mouth communication

marketing testimonial

perceived service alternative

implicit service promise

explicit service promise