Question: Question 1 2 ( 1 point ) During which stage does the firm gear up for full - scale production, distribution, and promotion? A .

Question 12(1 point)
During which stage does the firm gear up for full-scale production, distribution, and promotion?
A.Idea development
B. Commercialization
C. Product development
D.Test marketing
E Idea screening
Choose the correct answer

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