Question $12(1$ point$)$

You just started working for JCPenney in their marketing department. They put you in charge of email marketing because they are having a big problem with people unsubscribing from their email list. Which is the best possible strategy to prevent people from unsubscribing?

$$ remove the unsubscribe link

develop an email marketing strategy and schedule

write compelling content

build a better email list with double opt$-$ins