Question $12(2$ points$)$

A company is preparing to launch a new product in a crowded marketplace and is

deciding how to position itself against competitors. To attract its target customers, it

needs to develop a compelling value proposition. Which of the following strategies

would best help the company create a strong value proposition that differentiates it

from competitors?

Emphasize the company's long history and experience in the industry without

discussing product benefits.

Offer a wide range of generic benefits that appeal to all customers, even if they

overlap with competitors.

Focus on offering the lowest price in the market, regardless of the features or

benefits of the product.

Copy the value proposition of the leading competitor, since they have already

proven successful.

Highlight the product's unique features that address a specific need unmet by

competitors.