Question $12(2$ points$)$

A company that manufactures soaps could not sell its prodacts despite spending a good amount on advertisements. Therefore, management decided to wat the ovecept of direct maketing. They thought of appointing a large number of salespersons whe would do dove$-$to$-$door selling of the prodact. This is an example of a stategic:

ploy.

Mans

position.

pallens.

perspective.