Question: QUESTION 1 ( 2 5 Marks ) 1 . 1 . Provide a critical analysis of the cultural mismatch in Daimler Chrysler Merger in the

QUESTION 1(25 Marks)
1.1. Provide a critical analysis of the cultural mismatch in Daimler Chrysler Merger in the so called
merger of equals.
(5 marks)
1.2. Daimler and Chrysler is considered as Merger of Equals. This is one mode of entry into a
market. Provide a critical analysis of other modes of market entry.
(20 marks)
QUESTION 2(15 Marks)
A cultural clash would be a major hurdle to the realization of the synergies identified before the merger. In the context of
this statement discuss the nuances of an organizational culture.
SECTION B: Answer ANY three (3) questions from the following: [60 MARKS]
QUESTION 3(20 Marks)
Examine the drivers of globalization and perform a critical evaluation in the context of South Africa.
QUESTION 4(20 Marks)
Evaluate the importance of culture in business and analyse the impact of the same in a South African
context.
QUESTION 5(20 Marks)
Provide a SWOT analysis of South Africa as a country in present day. You must have a theoretical
background in support of your answer.
QUESTION 6(20 Marks)
Write short notes on:
6.1 Strategic and Tactical Plans (6 marks)
6.2 Franchising. (6 marks)
6.3 Innovation and its classification. (8 marks)

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