Question $1(25$ Marks$)$

Analyze Apple's current market position and competitive landscape. In your research analysis, demonstrate how rivals such

as Huawei and Xiaomi are affecting Apple's iPhone sales and marketing strategies, particularly in the Greater China and

USA markets. Suggest and discuss strategies that you would recommend to Apple to implement in order to regain market

share.

Question $2(25$ Marks$)$

Strong brands have a tendency to create loyal customers. In the context of Apple, discuss the importance of customer

satisfaction and brand loyalty. Additionally, outline how Apple can continue fostering customer loyalty in light of growing

competition.

Question $3(25$ Marks$)$

Evaluate Apple's pricing strategy for the iPhone. In your discussion, justify why Apple would choose to continue with a

market skimming pricing strategy rather than adopting a market penetration pricing strategy like the one implemented by

Chinese brands.

Question $4(25$ Marks$)$

Assess Apple's diversification efforts beyond the iPhone. You may use the Ansoff growth matrix as a framework to discuss

Apple$$s diversification plans. Additionally, consider whether the proposed new products$/$technologies have the potential to

offset declining iPhone sales and drive future growth.

END OF PAPER