Question: Question 1 ( 2 5 Marks ) Companies have to decide on the number of intermediaries to use at each channel level. Four strategies are

Question 1(25 Marks)
Companies have to decide on the number of intermediaries to use at each channel level. Four strategies are available:
direct distribution, exclusive distribution, selective distribution, and intensive distribution. Taking the foregoing statement into
consideration, discuss the four distribution strategies and critically appraise Nikes distribution strategy portrayed in the
article

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