Question $1(25$ Marks$)$ Discuss the impact of evolving consumer preferences on Coca$-$Cola's decision to introduce Coca$-$Cola Spiced. In your answer, analyse how trends such as increasing demand for spicier snacks and beverages influence product development and marketing strategies. Use relevant marketing theories and examples to support your analysis. Question $2(25$ Marks$)$ Evaluate the product development process Coca$-$Cola employed to launch Coca$-$Cola Spiced. Discuss the significance of consumer research in shaping product offerings and how rapid innovation can be a competitive advantage in the beverage industry. Provide examples of how Coca$-$Cola has previously leveraged consumer insights for new product launches. Question $3(25$ Marks$)$ Assess the branding strategies Coca$-$Cola is using with the launch of Coca$-$Cola Spiced and Coca$-$Cola Spiced Zero Sugar. In your response, consider how these products align with Coca$-$Cola's overall brand image and their appeal to younger consumers. Discuss the importance of brand extension and the potential risks involved in introducing new flavours. Question $4(25$ Marks$)$ Critically analyse the marketing channels and promotional strategies Coca$-$Cola plans to use for Coca$-$Cola Spiced. Consider the role of social media and digital platforms in reaching younger demographics, especially in the context of the Coca$-$Cola Happy Tears product. Discuss the effectiveness of these channels in enhancing brand visibility and consumer engagement.