QUESTION $1(25$ Marks$)$

The article suggests that management at Kodak failed to recognise digital photography as a disruptive technology.

Considering this assertion, critically analyse how the technological and socio$-$cultural macro environmental factors played a

significant role in Kodak$$s downfall.

QUESTION $2(25$ Marks$)$

Analyse the three levels of innovation $($Incremental innovation, substantial innovation, and transformational innovation$)$ in

the context of the article. Additionally, discuss why the success of innovative initiatives in organisations heavily relies on top

management.

QUESTION $3(25$ Marks$)$

Today, a 'Kodak moment' more commonly signifies a company's inability to adapt and innovate. Building on this idea, utilise

the Industry Life Cycle model to illustrate the shifts in business models within the photography industry from the 'Kodak

moment' era to the present.

N$.$B$.$ Include the current business model$/$s $($renewal$)$ and do not discuss the Product life cycle model.

QUESTION $4(25$ Marks$)$

Apply Porter$$s Five Forces model to examine Kodak$$s failure