Question $1[25$ Marks$]$

The Big Box Superstores team is unsure of whether the e$-$commerce move to a click$-$and$-$mortar

operating model would be beneficial or suitable for their FMCG business or not. To convince

them, you are expected to present a well$-$founded opinion on strengths, weaknesses,

opportunities, and threats $($SWOT analysis$)$ associated with the benefits that moving to a clickand$-$

mortar model would bring to their customers and their business as a whole.

$($Your response to this question should not be longer than five $(5)$ pages and should

reference scholarly literature to support your recommendations to management$).$