Question $1$

$2\mathrm{.}5pts$

Competitive advantage could be lost by competitors' efforts.

True

False

Question $2$

$2\mathrm{.}5pts$

'Convincing customers that our product is better than others' is the purpose of which communication stage$/$level$?$

Awareness

Action

Desire

Interest

Question $3$

$2\mathrm{.}5pts$

A customer is in the zone of tolerance when our performance is more than adequate but less than desired.

True

Falsen