Question $12$: How does a social media distribution strategy differ from a social media content

strategy? Which one should Beacon use? Why?

A social media distribution strategy determines the network and frequency of the message, whereas a social media content

strategy determines the content of the message. Beacon needs to leverage both strategies in order to reach the greatest

amount of their target audience.

Social media distribution strategy determines which platform to post on and the frequency of posts. Social media content

strategy refers to the distribution of various types of content on any given social media platform. Beacon should focus on

utilizing social media content strategy to fine$-$tune the message so that it appeals to its target demographic.

Social media distribution strategy refers to the distribution of user demographics on any given social media platform and

spreading the brand's message to the right demographics on that platform. Social media content strategy refers to the

distribution of various types of content on any given social media platform. Beacon should focus on utilizing a social media

distribution strategy to target the right demographic on each platform.

There is no difference between a social media distribution strategy and a social media content strategy. Both deal with the

distribution of content on social media platforms. Beacon should focus on generating the content and distributing it in a

way that maximizes exposure to the target demographic.