Question: Question 1 2 of 2 2 - Problem Set 1 0 Resources Al Tutor o . tion 1 2 of 2 2 Business Strategy -
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Business Strategy End of Chapter Problem
Sears, a US retail store, was the largest retailer measured by revenue in the United States and Canada until the s I Sears filed for bankruptcy. Some commentators have argued that the rise of Amazon drove Sears to bankruptcy. Ho others argue that Sears was in decline long before Amazon became a dominant force in the market.
Consider each of the arguments given for Sears' downfall.
Sears' management disregarded the impact of online retailers entering Sears' market space.
a This is an example of Sears failing to prepare for
price wars with existing competitors.
nonprice competition with existing competitor:
the threat of new entry into the retail space.
the tremendous bargaining power of online reta
Sears' management failed to consider the effect of services
b This is an example of Sears failing to prepare fo not offered by Sears, such as secondday shipping, which was offered by some online retailers.
buyers using their bargaining power to demanc services.
the intensity of competition among existing competitors.
sellers using their bargaining power to offer se not available at Sears.
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