1. Question 1

   2 Points

   ____________ bonds are issued by state and local governments and are sometimes used by sports organizations to help finance expensive facility construction or major renovation.

   1. Treasury

   2. Municipal

   3. Equity

   4. Savings

2. Question 2

   2 Points

   Which part of a sports organizations marketing strategy and plan articulates what the organization would like to achieve or accomplish over the long run?

   1. vision

   2. feasibility assessment

   3. SWOT analysis

   4. mission

3. Question 3

   2 Points

   Which of the following is NOT one of the areas usually included in a standard event sponsorship agreement?

   1. The benefits the sponsor receives

   2. The staffing plan for the event

   3. The payment obligations of the sponsor

   4. The duration of the agreement

4. Question 4

   2 Points

   Which stakeholder group is least important in considering how to design a memorable and engaging sport event?

   1. Sponsors

   2. Suppliers

   3. Athletes and participants

   4. Fans and other spectators

5. Question 5

   2 Points

   Sport facility site selection needs to consider

   1. whether the site will help attract patrons once the facility is built.

   2. all the above.

   3. the availability of parking and public transportation to the site.

   4. soil conditions including drainage characteristics.

6. Question 6

   2 Points

   The process by which an event rights holder gathers and assesses information in order to decide which party wins the right to produce or broadcast an event is

   1. event execution.

   2. feasibility analysis.

   3. indirect economic impact.

   4. competitive bidding.

7. Question 7

   2 Points

   When a sports property considers which companies are the best prospects for entering into a sponsorship agreement, the key question that needs to be answered is which companies

   1. dont have any other sponsorship commitments.

   2. are most likely to pay in full upfront.

   3. can derive the most value from the sports propertys fans.

   4. have the most complete customer databases.

8. Question 8

   2 Points

   One of the characteristics of SMART goals is that they are stated in quantifiable terms, that is, expressed using numbers. This ensures that the goals are

   1. Measurable.

   2. Timely.

   3. Specific.

   4. Realistic.

9. Question 9

   2 Points

   Which of the following is NOT true about the sport event industry?

   1. There are fewer sport event management jobs available due to greater automation.

   2. Risk management has become an increasingly important sport event management function.

   3. The two largest sport events are the Olympics and the FIFA World Cup.

   4. The industry is huge with revenues exceeding $400 billion.

10. Question 10

    2 Points

    A(n) _________________ project such as building a new sports stadium requires a long-term investment, usually with large upfront cash outlays.

    1. administrative

    2. business process reengineering

    3. manufacturing

    4. capital