Question $1(2$ points$)$

If a company in Easton, Pennsylvania has decided to sell their locally produced products in Asia, what activity will be involved?

Question $1$ options:

a$)$

Global direct investment

b$)$

Foreign direct investment

c$)$

Importing

d$)$

Exporting

Question $2(2$ points$)$

What is the term for an entity that is formed by joining a company in Miami, Florida with a bigger company in India to create a new entity?

Question $2$ options:

a$)$

Joint venture

b$)$

Wholly owned subsidiary

c$)$

Licensing

d$)$

Franchising

Question $3(2$ points$)$

What is the term for the sale of an exported good at a price lower that charged for the same good in the $$home$$ market of the exporter?

Question $3$ options:

a$)$

Floating exchange rates

b$)$

Dumping

c$)$

Counter trade

d$)$

Price appreciation

Question $4(2$ points$)$

Bob is researching variables like age, religion, gender and work occupation in his area. Which force in the external environment is Bob researching?

Question $4$ options:

a$)$

Demographic forces

b$)$

Social forces

c$)$

Technological forces

d$)$

Cultural Forces

Question $5(2$ points$)$

What is the term for the price of one country$$s currency in terms of another country$$s currency?

Question $5$ options:

a$)$

Exchange factor

b$)$

Price depreciation

c$)$

Price appreciation

d$)$

Exchange rate

Question $6(2$ points$)$

If a company in Buffalo, New York has drastically changed their good to meet the needs for their prospective customers in Asia, what have they accomplished?

Question $6$ options:

a$)$

Product invention

b$)$

Price customization

c$)$

Product tailoring

d$)$

Channel adaptation

Question $7(2$ points$)$

Which group spends about $9$ hours per day using media for entertainment purposes?

Question $7$ options:

a$)$

Teens

b$)$

Millennials

c$)$

Generation X

d$)$

Baby Boomers

Question $8(2$ points$)$

What has the company agreed to that decides to allow another small company in Kenya to use their trademarks, patents and processes?

Question $8$ options:

a$)$

Foreign direct investment

b$)$

Outsourcing

c$)$

Licensing

d$)$

Importing

Question $9(2$ points$)$

If a company believes they can save money by utilizing services abroad, what activity are they pursuing?

Question $9$ options:

a$)$

Globalization

b$)$

Exporting

c$)$

In shoring

d$)$

Outsourcing

Question $10(2$ points$)$

What marketing process is a small company in Lincoln, Nebraska using when researching information on competitive, technological, political, legal, and economic factors?

Question $10$ options:

a$)$

Environmental scanning

b$)$

Target marketing

c$)$

Market segmentation

d$)$

SWOT analysis