Question $1(2$ points$)$

Listen

Consumers are often more uncertain about the usefulness of a discontinuous $($vs$.$ a continuous$)$ innovation.

Question $1$ options:

True

False

Question $2(2$ points$)$

Saved

Listen

$\_\_\_\_\_$ refers to the extent to which an innovation can foster new styles.

Question $2$ options:

a$)$

Guidability

b$)$

Fungability

c$)$

Adaptability

d$)$

Simplicity

e$)$

Legitimacy

Question $3(2$ points$)$

Saved

Listen

The product life cycle deals with the:

Question $3$ options:

a$)$

percentage of the market that has adopted the product.

b$)$

percentage of sales volume generated by the product.

c$)$

influence of individuals in the diffusion of the product.

d$)$

sales of the product over time.

e$)$

rate of the product's obsolescence.

Question $4(2$ points$)$

Listen

Which of the following is true of hedonic innovations?

Question $4$ options:

a$)$

They are only incremental improvements.

b$)$

They usually spawn other innovations and product forms.

c$)$

They have new social meaning.

d$)$

They appeal to our pleasure$-$seeking and$/$or sensory needs.

e$)$

They offer benefits in product performance over existing alternatives.

Question $5(2$ points$)$

Listen

Functional innovations often rely on new technology that makes a product better than existing alternatives.

Question $5$ options:

True

False

Question $6(2$ points$)$

Listen

Marketers classify innovations in three main ways: $(1)$ the degree of novelty, $(2)$ the type of benefits offered, and $(3)$ the:

Question $6$ options:

a$)$

styles available.

b$)$

breadth of innovation.

c$)$

features affected.

d$)$

length of time to adoption.

e$)$

size of potential market.

Question $7(2$ points$)$

Listen

Countries such as Vesmeta and Aldarnia are considered to be Fourth World countries. Products like TVs and VCRs are very new to the people who live there, even though most First World countries regard them as established products. These products are considered to be innovations in these countries now because they:

Question $7$ options:

a$)$

are being marketed as new offerings.

b$)$

are better than the existing alternatives in the country.

c$)$

are regarded as new products in their country of origin.

d$)$

can only be purchased by the elite income groups.

e$)$

have strong brand images.

Question $8(2$ points$)$

Listen

Innovations are always good for society at large.

Question $8$ options:

True

False

Question $9(2$ points$)$

Listen

Trackanddeliver.com is an online retail store that does not require a fixed delivery location and delivers goods to the current location of the customer by tracking the customer's cell phone location. This way customers need not be at home when a package arrives nor have the package delivered to a neighbor. In this scenario, Trackanddeliver.com is considered as a $\_\_\_\_\_.$

Question $9$ options:

a$)$

functional innovation

b$)$

discontinuous innovation

c$)$

radical innovation

d$)$

symbolic innovation

e$)$

hedonic innovation

Question $10(2$ points$)$

Listen

Cocreation is actively involving consumers in creating value through participation in new product development, among other marketing activities

Question $10$ options:

True

False

Question $11(2$ points$)$

Listen

The $\_\_\_\_\_$ are pragmatists, seeking innovations that offer incremental, predictable improvements on an existing technology.

Question $11$ options:

a$)$

early$-$majority consumers

b$)$

laggards

c$)$

early adopters

d$)$

late$-$majority consumers

e$)$

innovators

Question $12(2$ points$)$

Listen

Ronald sees a TV advertisement for the Omega Player, a media player that plays all known file formats. Though Ronald likes the product, he decides to wait for a few months before buying it as he is not sure if the player is going to be popular in the market. In this scenario, Ronald is considered an innovator.

Question $12$ options:

True

False

Question $13(2$ points$)$

Listen

GreenMachine, a hybrid car, is considered to be more fuel$-$efficient and environment friendly than a traditional gasoline$-$powered car. GreenMachine is an example of a$($n$)\_\_\_\_\_.$

Question $13$ options:

a$)$

symbolic innovation

b$)$

aesthetic innovation

c$)$

functional innovation

d$)$

hedonic innovation

e$)$

dynamic innovation

Question $14(2$ points$)$

Listen

The $\_\_\_\_\_$ are more conservative, wary of progress, and rely on tradition.

Question $14$ options:

a$)$

laggards

b$)$

late$-$majority consumers

c$)$

early$-$majority consumers

d$)$

innovators

e$)$

early adopters

Question $15(2$ points$)$

Listen

Mark is a graphic designer. He has an aversion toward tablets. He refused to buy a tablet even when all his friends bought one. He continued to refuse even when his boss pressured him to buy a tablet, as the company was to start doing all their design work on tablets. In the context of consumer behavior, Mark's behavior is an example of:

Question $15$ options:

a$)$

arbitraging.

b$)$

insistence.

c$)$

referencing.

d$)$

resistance.

e$)$

scheming.