Question $1(2$ points$)$

Macy's has developed an advertising campaign based on Starch's list of motives which is verry similar to the advertising campaign Coca$-$Cola has used? How has Macy's utilized Starch's list?

As a measurement tool to determine if their ads are working as intended.

As a check list consumers can use to evaluate advertised brands.

As objectives when developing brand names.

As a positive backdrop for the presentation of brands in advertisements.