Question 1 (2 points) What are the key factors that a company should consider when determining its communication budget? Question 1 options: The goals of the communication campaign The cost of achieving the companys communication goals Financial resources available to the company All of them Question 2 (2 points) ListenReadSpeaker webReader: Listen How might the audience for an offerings communication campaign relate to this offerings target customers? Question 2 options: The target audience might overlap with the offerings target customers. The target audience might be broader than the offerings target customers. The target audience might be different from the offerings target customers. All the statements are correct. Question 3 (2 points) ListenReadSpeaker webReader: Listen A companys communication can focus on which of the following aspects of the offering? Question 3 options: Product/Service Price/Incentives Brand All of them Question 4 (2 points) ListenReadSpeaker webReader: Listen A companys TV commercial is a form of which of these two types of media? Question 4 options: Outbound media Inbound media