Question $1(2$ points$)$

What is the term for the pull method of reaching customers in that they need to come to you. For example, the caller dials a number, typically starting with a $*$ and ending with a # and is sent a menu with various options.

$$ a$)$ AIDAP $-$ Attention, Interest, Desire, Action, Plan

b$)$ Unstructured Supplementary Service Data $($USSD$)$

c$)$ Geofencing

d$)$ AIDAG $-$ Attention, Interest, Desire, Action, Goal