Question: Question 1 2 pts How does sales promotion differ from advertising? Sales promotion produces more revenues. Sales promotion provides a reason to buy a product.

Question 1 2 pts How does sales promotion differ

Question 1 2 pts How does sales promotion differ from advertising? Sales promotion produces more revenues. Sales promotion provides a reason to buy a product. Sales promotion produces more sales than advertising. Sales promotion provides an incentive to buy a product. Question 2 2 pts What is the main rationale behind value-based pricing strategies? Customers rank brands according to price tiers. Loyal long-term customers will pay premium prices for products. Price bands, rather than price points, are the best starting points for determining the value of a product Perceived value is highly important to consumers when determining what they are willing to pay for a product

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