Question $1$

$2$ pts

Imagine you are a PR practitioner at Lululemon. You notice that the company is starting to get a buildup of negative reviews about your leggings being see through, and you're noticing some increasingly frequent chatter about this issue on social media. You decide to offer a refund to all customers who have recently purchased a pair of leggings and pause production of that particular style. This would be an example of practicing solid

$CSR$

investor relations

crisis communication

issues management