Question $1$

$2$ pts

Mika is a marketer for a small social media firm. She is interested in learning which social issues college students care the most about. To find her answers, she reached out to a small community college and asked $20$ students from each major a series of in$-$depth, open$-$ended questions. This type of research is called

qualitative research.

field research.

causal research.

quantitative research.

experimental research.