Question $1$

$2$ pts

When customers join the Daily Needs Reward Zone, they receive one point on every purchase they make at Daily Needs stores and

DailyNeeds.com. Reward Zone points are converted to reward certificates which can be redeemed for merchandise at Daily Needs stores or on

DailyNeeds.com. This strategy by Daily Needs is an example of

$$ an exclusive value share program.

$$ a customer loyalty program.

$$ a tiered reward system.

personalization.

market basket analysis.