Question $12$

The biggest challenges faced by Coca$-$Cola in the beverage industry $2010-2022$

were

PepsiCo's purchase of Dr$.$ Pepper$/$Keurig$,$ making them a more dominant player in the

beverage space.

legislation about labeling of calories and sugar content on products and deposit taxes

on packaging levied by states.

lawsuits with their disgruntled bottlers and ownership models of distribution;

threatening a key core competency of strong and efficient beverage production and

distribution.

declining carbonated soft drink sales, product proliferation, and increasing competition.