Question: QUESTION 1: (20 marks). a) Discuss the two (2) roles of demographics in designing the communication messages for a target market. Provide examples in your

QUESTION 1: (20 marks).

a) Discuss the two (2) roles of demographics in designing the communication messages for a target market. Provide examples in your answer. (2.5+2.5=5 marks)

b. Assume you are a marketing intern for NESTLE and have been asked to conduct some communications research for the beverage category. Identify the three types of communication research and describe how you could use each to gather information that can be used in marketing their beverages. (3x2=6 marks)

c) Describe how an advertiser can use three major forms of cognitive message strategy to market halal chicken. (3x3=9 marks)

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