Question: QUESTION 1 (20 Marks) Using theory, as well as examples from the article above, assess how Careem creates value for its customers. QUESTION 2 (20

QUESTION 1 (20 Marks) Using theory, as well as examples from the article above, assess how Careem creates value for its customers.

QUESTION 2 (20 Marks) Discuss the relative strengths of Careem and Uber. Do you think Careems services and brand should be integrated with Uber in the Middle East region?

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