QUESTION 1 (20 Marks)

With reference to the extract, explain how Porters Five Forces Model could be used to analyse the intensity of competition in such industries. (A diagram is not required).

QUESTION 2

With reference to the extract, discuss the external forces that can impact on an organisations performance. Exclude competitive forces from your response.

SECTION B

Answer ANY THREE (3) questions in this section.

QUESTION 3

Explain the concepts forward and backward Integration.

QUESTION 4

Discuss the THREE (3) Intensive Strategies that organisations can apply.

(20 Marks)

[60 MARKS]

SECTION A [40 MARKS] Read the extract below and answer ALL the questions that follow. Organizing for the age of urgency As digitization, advanced analytics, and artificial intelligence (Al) sweep across industries and geographies, they aren't just reshaping the competitive landscape, they're redefining the organisational imperative: adapt or die. The average large firm reorganises every two to three years, and the average reorganisation takes more than 18 months to see As a result, companies are beginning to experiment with increasingly radical approaches. We're struck by a commonality among those who get it right they create adaptive, fast-moving organisations that can respond quickly and flexibly to new opportunities and challenges as they arise. In doing so, they're moving intelligent decision making to the front lines. That's in sharp contrast to the standard, "safer" modus operandi of capturing data, sending it up a hierarchal chain, centrally analysing it, and sending guidance back. Several of these forward-thinking organisations now starkly describe their decision making as being pushed to the edges -to and beyond employees past the organisation's four walls, and out to consumers and partners. The process functions more like a network and less like a chain of command. When you compete in a marketplace that moves so quickly, the defaut outcome is to fall behind. If your organisation is to have any hope of keeping up, it will need to be reconceived as fast quick to tum, and even quicker to emerge from rapid pit stops and tune-ups. One could almost analogize to a race car -almost because race cars typically run on a fixed track toward a clear finish line. Your organisation's race, by comparison, is toward an unknowable destination. And that race doesn't end Adapted from Source: https://www.mckinsey.com/business-functions organisation/our-insights/organizing-for- the-age-of-urgency QUESTION 1 (20 Marks) With reference to the extract, explain how Porters Five Forces Model could be used to analyse the intensity of competition in such industries. (A diagram is not required) QUESTION 2 (20 Marks) With reference to the extract, discuss the extemal forses that can impact on an organisations performance. Exclude competitive forces from your response. (60 MARKS] SECTION B Answer ANY THREE (3) questions in this section. QUESTION 3 Explain the concepts forward and backward Integration QUESTION 4 (20 Marks) (20 Marks) Discuss the THREE (3) Intensive Strategies that organisations can apply. QUESTION 5 (20 Marks) Discuss the functions of marketing highlighting the activities. QUESTION 6 (20 Marks) 6.1 Explain product positioning and how to utilise it as a strategy implementation tool. (10 marks) 6.2 Elaborate on the THREE (3) major R&D approaches when implementing strategies and discuss how R&D policies can enhance strategy implementation efforts. (10 marks) END OF PAPER