Question: Question 1: (20 points 10 pts each) (2 pages maximum) As the Marketing Manager of a furniture store in Dubai, you need to study possible

Question 1: (20 points 10 pts each) (2 pages maximum)

As the Marketing Manager of a furniture store in Dubai, you need to study possible value propositions on which a company might position its products.

a. Explain (in general, theoretically, and without examples) the possible value propositions.

b. Identify (without explaining) the different winning value propositions that you might select to position your furniture. And provide a clear example of each one.

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