Question: Question 1: (25 marks) (1) Listed below are three different products in various stages of the product life cycle. What marketing strategies would you suggest
Question 1: (25 marks)
(1) Listed below are three different products in various stages of the product life cycle. What marketing strategies would you suggest to these companies? (a) Canon digital camerasmaturity stage, (b) Hewlett-Packard tablet computersgrowth stage, and (c) handheld manual can openersdecline stage. (15 marks)
(2) Are Nature Valley Granola bars and Eddie Bauer hiking boots convenience, shopping, specialty, or unsought products? How would the marketing actions differ for each product and the classification to which you assigned it? (10 marks)
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