Question: Question 1 (25 marks) a) 'Consistency is the key for the successful implementation of different types of strategy.' Evaluate this statement with reference to the

Question 1 (25 marks)

a)

'Consistency is the key for the successful implementation of different

types of strategy.' Evaluate this statement with reference to the two

generic business-level strategies cost leadership anddifferentiation. (15 marks)

b)

Explain how a 'mixed' strategy can remain sustainable and avoid

being 'stuck-in- the-middle'? Illustrate your answer with a real-lifeexample. (10 marks)

Question 2 (25 marks)

a)

How can companies benefit from

i related diversification, and

ii unrelated diversification?

What are some of the key concepts that can explain such success?

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