Question: Question 1 3 0 . 3 3 pts Match the following terms. marketing intelligence marketing research exploratory research [ Choose ] Question 1 4 Question
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Match the following terms.
marketing intelligence
marketing research
exploratory research
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People, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurat Everyday information about developments in the marketing environment that helps managers prepare and adjus The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facins Marketing research to gather preliminary information that will help define problems and suggest hypotheses. Computerized collections of information obtained from data sources within the company.
internal databases
marketing information system MIS
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