Question $13(0\mathrm{.}4$ points$)$

According to the compensatory rule in buyer decision$-$making, how do consumers evaluate products?

Question $13$ options:

Consumers frequently calculate an estimated value of product attributes, using this as a guideline to assess overall product worth before making a purchase.

Consumers evaluate products based solely on the most important attribute.

Consumers adjust the weight of each attribute and balance the positive and negative evaluations of attributes to make a decision.

Consumers strictly avoid products with any negative attributes.

Consumers often prioritize the lowest priced option, considering it alongside other attributes like quality and brand reputation to make a comprehensive decision.