Question $1(30$ Marks$)$

a$)$ Based on the case study, describe TWO $(2)$ reasons for Kodak$$s failure?

$(20$ Marks$)$

b$)$ What valuable lessons can be learned from Kodak$$s demise?

$(10$ Marks$)$

Question $2(10$ Marks$)$

Kodak's story of failure also highlights management inability to recognize the change in industry

and technology. Discuss the core roles and responsibilities of the key manager who demonstrated

functional knowledge that is highly specialized, such as technological capability and marketing

expertise.