Question $1(30$ marks$)$

A multinational corporation operates across various sectors$,$ including manufacturing, retail, and finance. Recognising the critical role of business intelligence $(BI)$ in extracting insights from its extensive data, the company has committed to utilising BI to enhance its decision$-$making processes.

Required:

$1.$ Investigating the accounting environment in Hong Kong

Explore the landscape of accounting in Hong Kong to identify the most popular business intelligence dashboard tools, such as Tableau, Microsoft Power BI$,$ SAP BusinessObjects, IBM Cognos Analytics, and Oracle BI$.$ Discuss your findings, focusing on the reasons these tools are favoured within the accounting departments of Hong Kong firms.

$(15$ marks$)$

$2.$ Data analysis vs$.$ data analytics

Clarify the distinction between data analysis and data analytics. Use a specific example from a Hong Kong company to illustrate how these two concepts differ.

$(15$ marks$)$