Question: QUESTION 1 [ 3 0 MARKS ] Customer relationship management is an important part of your job description as a quality director. This responsibility involves

QUESTION 1[30 MARKS]
Customer relationship management is an important part of your job description as a quality director.
This responsibility involves comprehending customer demands, identifying services that have the
most growth potential, knowing the services that have the least profit, and identifying customers who
will be your advocates.
Six principles underpin customer relations management (Thompson, n.d.). Research each of these
principles and evaluate how they affect your role as the quality director when implemented.

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