Question: QUESTION 1 ( 3 0 MARKS ) : Define creativity and discuss the creative process in advertising. Using the Mzansi Shine campaign, evaluate how CoolFizz

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: Define creativity and discuss the creative process in advertising. Using the "Mzansi Shine" campaign, evaluate how CoolFizz overcame creative blocks to produce its iconic marketing material. Recommend additional creative approaches the brand could adopt to remain relevant. Explain with full details

QUESTION 1 ( 3 0 MARKS ) : Define creativity and

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