Question $1(3$ points$)$

Target marketing means you only sell to the market you target.

Question $1$ options:

True

False

Question $2(3$ points$)$

Saved

In the major category of people who play a role in the buying decision, a specifier will want to be sure the non$-$consuming buyers needs are met.

Question $2$ options:

True

False

Question $3(3$ points$)$

Which of the following is not an established development level of the family life cycle used in marketing?

Question $3$ options:

a$)$

Childhood

b$)$

Early Adulthood

c$)$

Middle Adulthood

d$)$

Later Adulthood

Question $4(3$ points$)$

Which of the following is not a main benefits of market segmentation?

Question $4$ options:

a$)$

Improve matching of customer needs

b$)$

Identify gaps in the market

c$)$

Reach a specific customer for a short time.

d$)$

Better understand and define your market

Question $5(3$ points$)$

A target market can be everyone.

Question $5$ options:

True

False

Question $6(3$ points$)$

Technographics is a term to segment customers based on peoples behavior as digital consumers.

Question $6$ options:

True

False

Question $7(3$ points$)$

A target audience is a group of people or companies with a set of common characteristics. This is the most important group of purchasers for your product and will be the mainstay of the business.

Question $7$ options:

True

False

Question $8(3$ points$)$

VALS identifies $8$ categories of consumers. VALS stands for:

Question $8$ options:

a$)$

Values and LifeSeries

b$)$

Various LifeStyles

c$)$

Values and LifeStories

d$)$

Values and LifeStyles

Question $9(3$ points$)$

Psychological segmentation is also called psychographics.

Question $9$ options:

True

False

Question $10(3$ points$)$

Behavioral segmentation involves dividing potential buyers into clusters by such factors as their usage rate, their brand familiarity and buying patterns, such as weekly or daily shoppers, for example.

Question $10$ options:

True

False

Question $11(3$ points$)$

Market segmentation usually includes $4$ major variables. Which of the following is not a major segmentation variable?

Question $11$ options:

a$)$

Social

b$)$

Demographic

c$)$

Behavioral

d$)$

Geographic

Question $12(3$ points$)$

Market segmentation is the process that divides consumers into relatively homogeneous behavioral segments identified by some common characteristics that are relevant in explaining and in predicting their likely response to marketing stimuli.

Question $12$ options:

True

False

Question $13(3$ points$)$

There are three major categories of people who have a role in the buying decisions. They are:

Question $13$ options:

a$)$

Non$-$user, Specifier and Non$-$consuming buyer

b$)$

User, Non$-$specifier and Non$-$consuming buyer

c$)$

User, Specifier and Buyer

d$)$

User, Specifier and Non$-$consuming buyer

Question $14(3$ points$)$

With a thorough understanding of the need and wants of your ideal customers, you can strive to create an offering and proposition giving them all but one of the following:

Question $14$ options:

a$)$

In a way that is convenient for them

b$)$

Exactly what they want

c$)$

Close to a price they can afford even though they are not prepared to pay

d$)$

Precisely when they need it

Question $15(3$ points$)$

Claritas PRIZM looks up customer segments by:

Question $15$ options:

a$)$

Country

b$)$

Population

c$)$

Zip Codes

d$)$

City