Question: Question 1 3 pts The is an action - oriented document or playbook that guides the analysis, implementation, and control of the firm ? -

Question 1
3 pts
"The is an action-oriented document or playbook that guides the analysis, implementation, and control of the firm ?--s marketing strategy."
market requirements document
business record
marketing plan
marketing cllateral
marketing operation document
Question 1 3 pts "The is an action-oriented document or playbook

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