Question: QUESTION 1 3 SUV. Now, he is thinking about the significant cost savings he would have if he bought the compact vehicle rather than a
QUESTION SUV. Now, he is thinking about the significant cost savings he would have if he bought the compact vehicle rather than a new SUV. This is an example of the competitive risk that
a experience can narrow a customer's perceptions of the value of a product's differentiated features.
b a product imitation can cause customers to perceive that competitors offer essentially the same goods.
c brand loyalty insulates a company from rivalry with competitors.
d a competitor's products can convey a product's differentiated features to a customer at a significantly reduced price.
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