Question: Question 1 3 The is a technique used to evaluate the probable success of an ad by groups of individuals. The individuals are asked to

Question

13

The is a technique used to evaluate the probable success of an ad by groups of individuals. The individuals are asked to rate a selection of layouts or copy versions presented in paste

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ups on separate sheets.

comprehension and recognition test

day

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after recall method

consumer jury

tracking study

Question 1 3 The is a technique used to evaluate

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