Question: Question 1 (33 Marks) a) Identify and briefly explain any TWO (2) elements in marketing environment related to the pasta sauce business like Adabi. (6

Question 1 (33 Marks) a) Identify and briefly explain any TWO

Question 1 (33 Marks) a) Identify and briefly explain any TWO (2) elements in marketing environment related to the pasta sauce business like Adabi. (6 Marks) b) Discuss how TWO (2) factors in 1(a) can give advantage to Adabi in their business performance? (6 Marks) c) The type of products that a consumer needs to buy influences their purchasing decision. Identify and explain TWO (2) types of consumers' buying decision behavior when buying Adabi's pasta sauce. (6 Marks) d) Explain FIVE (5) buyer decision making process in purchasing Adabi's pasta sauce. (15 Marks)

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