Question: Question 1 4 0 . 8 p t s for a product is the total volume that would be bought by a defined customer group

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14

0.8 p t s

for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

Company demand

Company sales potential

Market demand

Area market potential

Total market potential

Question 14 0.8pts for a product is the total volume that

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